I just read a really funny article in Sports Illustrated magazine about how TV host, Stephen Colbert has single handedly saved the Olympics.  In a nutshell, the Olympic speed skating team had lost their main sponsor to the tune of $300,000 and Colbert reached out to the viewers of his show, The Colbert Report, to save the day.   In the first week his viewers raised over $200,000!  (The average donation was only about $30)

The article said this stunt caught the attention of the Olympic Committee and sports marketing agencies.  They were intrigued that niche sports could generate revenue streams by “directly appealing to small but passionate fan bases.”

How can you take your niche and tap into new revenue streams by marketing to your small but passionate list?

How can you use this same thinking in your approach to joint venturing and marketing?  Colbert was again creative.  In exchange for reaching out to his list with a simple request, the US Olympic Speed Skating team now wears the Colbert Nation logo on their speed skating suits!