Self promotion is one of the toughest challenges, especially for women, that entrepreneurs face as they begin to grow their businesses.  Yet, it is something that needs to be overcome and overcome in a hurry.

For solo entrepreneurs in particular, you are often your brand and that brand needs to have a face.  People make a connection when they see who they are working with.  Your face should be prominent on your website, on your business cards, blogs, and anytime you are reaching out to a new audience.

And not just your face- your voice too.  Videos are a powerful way to have people really see you in action.  Get a video up on your website or get your own YouTube site and record a video on something that you are promoting, launching or on a important topic that you want to discuss.  Not only do people enjoying watching what you have to say, but search engines love video material, so it is great for organic ranking.   Don’t obsess over the quality of the footage and the subtlety of the lighting.  Get the video shot, post it on your site and get it done.  Progress…not Perfection.

If you are not comfortable promoting yourself, than who will?  Tell people what you do, get your face associated with your business and unleash your inner superstar.