I’ve been reviewing sales letters of other high-level coaches and mentors and quite frankly, the length of them exhausts me! I understand the value of long letters but I can’t help but feel that shorter, say 2-4 pages, can be just as effective as those 10-15 page, throw-a-ton of information and testimonials, sales letters- because the reader appreciates some brevity.
That is my style- quick and to the point- without overwhelm. But I am curious what you think? I’d love to know your opinion about your ideal size of sales letters?
I agree that long sales letters are exhausting – to read and to write. I also think they tend to be incredibly redundant. 2-4 pages should do it. I am looking for a way to streamline it down to a postcard:-)