As an entrepreneurial spirit, you may have many business ideas swirling through your head. Creativity is the essence of successful entrepreneurial businesses but only if your niche market passes these three criteria:

• Your market has to WANT what you offer.
• Your market has to KNOW that they want what you offer.
• Your market has to be willing to PAY YOU WELL for what you offer.

You can test out your ideas with your market by surveying them. Make sure your niche market passes all three criteria. If it doesn’t, change your niche market OR change what you offer to better serve what they want.

This single tip can save you years of wasted energy!