There’s been a lot of talk lately about the concept of raising fees in an effort to demonstrate expertise.  It’s a challenging arena given the current economy.

The truth is, the economy IS struggling and we can’t ignore that many individuals and families don’t have the same income to invest that they did a few years ago.  And yet, 6-figure and multi-6-figures solo entrepreneurial businesses are still entirely possible- with the right strategies. Read on for 6 Key Strategies on how to successfully redesign your business to prosper even in these tough times.

#1 Focus on list-building FIRST. You need to implement ingenious ways to powerfully grow your list- such as an enticing F*R*E*E offer on your website homepage, preview teleseminars or low-cost workshops, high-value articles sent to pertinent directories, low-cost talks or live presentations, and affiliate relationships with those who complement your business.  These are just a few strategies- we showcase many more in our new 6-Figure Coaching Club because we’ve learned that ongoing list-building is ESSENTIAL to 6-figure and multi-6-figure success.

#2  Think outside the box to reach people. If you are a solo entrepreneur, you are creative!  Harness that creativity and discover NEW ways of reaching your market. I am working with one platinum client now, an extraordinarily talented personal stylist in London, to add low-cost live demonstrations at boutique stores, group events AND virtual ways of styling clients worldwide.  She is in the process of adding these pieces to her business and you can check her out here, http://www.babetstyle.co.uk.

#3 Offer a variety of ways clients can work with you. Think about live or virtual one or two-day events, private and group programs, workshops, membership clubs- just to name a few.   You are not only appealing to more people by providing variety, you are adding multiple streams of income for your business.

#4 Create a desire for more at each level. Your free offer needs to create desire for MORE of your expertise.  Your lower level services need to increase the demand for offerings in your higher level programs.  Your lower levels need to create a desire for more of your services in the higher levels.

#5 Showcase Your Uniqueness. You do NOT want to be like everyone else.  Even in the smallest niche, you will inevitably face competition.   What are your unique strengths and talents that set you apart?  How are you communicating those to potential clients in your marketing?  Excavate your uniqueness and shout it out!

#6 Invest in a business coach. Find someone who is where you want to be, offers personal AND mastermind coaching, and who teaches the Internet marketing and business concepts you need to develop and showcase your expertise.  Although it’s tempting to bypass this step out of fear of the financial investment, it’s not the right step to skip. Every 6-figure and millionaire entrepreneur out there has a masterful business coach to pull them forward.  I have one, my coach has one, her coach has one.  If you want 6-figure success and beyond- you need one too.